Who are Anthropologie’s Customers?

I had so much fun this week creating personas for the Anthropologie brand. Researching Anthropologie’s brand management and social media marketing gave me a front row seat to experts at work.  Anthropologie marketers are geniuses in their craft.  They have created a brand that is entirely rooted in serving their specified “one customer”.  They tailor[…]

Capturing Moments

Last summer I interned with Resolute PR-a small PR firm nestled right in the heart of downtown Tulsa.  I thoroughly enjoyed my summer working in their unique co-working space alongside their vibrant, innovative employees.  Interning for a relatively new company made for a much richer experience.  Their client base has been consistently growing since their launch[…]

Reflecting Sunlight

The stained glass windows of the Sagrada Familia Basilica have changed my life. God spoke to me through the sun that streamed in, making the glass images ravishing in the glory of sunlight.  A stained glass window is made up of broken pieces, each with one or two colors that make up a large and[…]

Celebration of People

  Celebrate: to praise widely; proclaim; make known publicly; commemorate The holidays are approaching. Holiday’s are synonymous with celebrations. Isn’t that what holidays are-a celebration of something special and unique? They are celebrations of historical or futuristic moments that seem to change the pace of the world. Christmas is the celebration of a moment in[…]