Three Books that Should Be on Your Favorites List

History has always fascinated me. Looking at people and events from the past has always given me a guide for how I want to approach my future. My interest in history paired with my love of reading explains the stack of historical fiction novels resting on my bookshelf. When browsing a book store I’m usually[…]

Who are Anthropologie’s Customers?

I had so much fun this week creating personas for the Anthropologie brand. Researching Anthropologie’s brand management and social media marketing gave me a front row seat to experts at work.  Anthropologie marketers are geniuses in their craft.  They have created a brand that is entirely rooted in serving their specified “one customer”.  They tailor[…]

Social Media Psyche

For my Social Media Marketing class, we created Facebook pages for fictional characters to practice designing a cohesive brand. Below is the link to a Facebook page I created for Draco Malfoy and a Google Doc that provides further information.