Who are Anthropologie’s Customers?

I had so much fun this week creating personas for the Anthropologie brand. Researching Anthropologie’s brand management and social media marketing gave me a front row seat to experts at work.  Anthropologie marketers are geniuses in their craft.  They have created a brand that is entirely rooted in serving their specified “one customer”.  They tailor their entire brand towards one type of consumer and give them everything they could need: clothing, beauty products, accessories, furniture and home-decor. Anthropologie is a certain type of woman’s one-stop store and I enjoyed bringing this golden girl to life. View my persona assignment here

Leave a Reply

Your email address will not be published. Required fields are marked *