Who are Anthropologie’s Customers?

I had so much fun this week creating personas for the Anthropologie brand. Researching Anthropologie’s brand management and social media marketing gave me a front row seat to experts at work.  Anthropologie marketers are geniuses in their craft.  They have created a brand that is entirely rooted in serving their specified “one customer”.  They tailor[…]

Social Media Psyche

For my Social Media Marketing class, we created Facebook pages for fictional characters to practice designing a cohesive brand. Below is the link to a Facebook page I created for Draco Malfoy and a Google Doc that provides further information. http://bit.ly/2xRvMp9 http://bit.ly/2ja2COT