Who are Anthropologie’s Customers?

I had so much fun this week creating personas for the Anthropologie brand. Researching Anthropologie’s brand management and social media marketing gave me a front row seat to experts at work.  Anthropologie marketers are geniuses in their craft.  They have created a brand that is entirely rooted in serving their specified “one customer”.  They tailor[…]

Capturing Moments

Last summer I interned with Resolute PR-a small PR firm nestled right in the heart of downtown Tulsa.  I thoroughly enjoyed my summer working in their unique co-working space alongside their vibrant, innovative employees.  Interning for a relatively new company made for a much richer experience.  Their client base has been consistently growing since their launch[…]

Social Media Psyche

For my Social Media Marketing class, we created Facebook pages for fictional characters to practice designing a cohesive brand. Below is the link to a Facebook page I created for Draco Malfoy and a Google Doc that provides further information. http://bit.ly/2xRvMp9 http://bit.ly/2ja2COT